SaaS Startup Transformation

Problem:

The company had a working product — but the system was messy and hard to scale. It wasn’t just a technical issue; it was a business risk.

• Slow performance affecting user retention.
• Confusing backend structure making feature updates slow.
• Inability to handle traffic spikes during peak hours.
• High risk profile for potential investors.

What We Did:

We performed “live surgery” on the system, rebuilding core architecture without stopping business operations.

• Rebuilt system architecture: Separated messy modules into clean, manageable parts.
• Migrated safely: Moved to a stable, high-availability infrastructure with zero downtime.
• Cleaned feature structure: Standardized how new features are built to prevent future chaos.
• Improved performance: Optimized database layers to handle 10x more users.

Result:

The platform shifted from a fragile prototype to an enterprise-grade system.

• Faster system: Noticeable improvement in user experience.
• Cleaner operations: Features now launch in minutes, not hours.
• Investor-ready: Successfully cleared technical due diligence.
• Acquired: The company was successfully acquired by a major Indonesian tech leader.